After graduating from the Amsterdam Fashion Institute and spending years in luxury retail and marketing, I started to notice a shift.  

Where once stores were places of discovery and connection, they slowly became showrooms—functional, but less personal. Meanwhile, our homes became central to our lives. They had to transform: into offices, playgrounds, sanctuaries.

That’s when I followed the connection I had always sought—out of the store, into the home. Because what truly moves me is helping people feel connected again: to their space, to each other, and above all, to themselves.

What drives me is not just creating something beautiful, but helping people shape a space that supports their everyday life — a home that feels like them. Where aesthetic, functionality and a feeling of warmth and comfort come together. A place where small dreams find room to grow.